Archetekt is a Strategic Design and Futuring practice. Working with governments, non-governmental organizations and businesses across the Asia-Pacific region we design, execute and coach strategic design initiatives that enable organizations to grow, change and innovate sustainably while maximizing their competitive edge. We bring these initiatives together under our Studio concept, which support our clients in:

  • Designing and adding new products, new functions, and new capabilities

  • Improving services, products, and the customer experience

  • Service Design

  • Digital Transformations

  • Social Design

  • Pivoting an organization

  • Growth & reorganization

  • Foresight and Futuring

  • Merger and acquisition integration

  • Speculative Design


What is Strategic Design & Futuring?

Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. 

Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions. - Helsinki Design Lab 

Futuring is the forecasting and planning of discontinuous and transformational change though the analysis of alterations in external environments within the context of systems thinking in order to increase the chances of achieving preferred futures. 

Futurists emphasize systemic and transformational change as opposed to traditional forecasters and planners who focus on incremental change based on existing conditions and trends. Since long-term predictive forecasts are rarely correct, futurists describe alternative plausible and preferable futures, in addition to the expected future. Instead of limiting themselves to traditional forecasters' quantitative methods, futurists also use a balance of qualitative and quantitative tools. - University of Houston 

In our work in the Strategic Design and Futuring sectors we combine empathy, creativity, and experimentation with analytic, organizational psychology, and data-based tools to help organizations address their messiest and most strategic challenges in order to enable them to adapt, change, flourish, and thrive. As systems are dynamic and constantly evolving and changing all of our design and development work is done in the context of concrete initiatives aimed at generating value through experimentation and iteration.

Why Studios?

The Studio metaphor is used for our work as it best represents the approach to work that we help our clients build within their own organizational cultures. Studios are spaces created for hands-on, collaborative problem solving. Studios are safe places for incubating creative new ideas with a focus on learning through experimentation.