RETHINKING CHANGE MANAGEMENT: BRINGING ABOUT MORE EFFECTIVE CHANGE THROUGH CO-DESIGN

Undertaking change in an organizational setting is always difficult. A well-known fact is that 70% of all change initiatives fail.

The reasons include: lack of buy-in or ownership, lack of fit between change-state and change methodologies used, lack of communication and more. In terms of helping overcome some of these issues and produce more effective and sustainable change initiatives, Design Thinking offers us a number of useful methodological techniques and processes. One of the most useful is that of co-design.

In this white paper we show how co-design can function as an important tool in the change management toolbox.